Prolog

There's something special about being able to blur the line between work and passion.

For us, coffee is both a daily ritual and a full-blown hobby — something we nerd out on long after the workday ends. So when Prolog approached us to relaunch their web shop, it was an easy yes.

As they put it: "Prolog are caring craftsmen on a constant chase for our next coffee high, balancing commitment and curiosity to get there. There is no great cup of coffee without a great beginning."

We set out to create a web shop that reflects exactly that mindset — thoughtful, crafted, and effortlessly inviting.

The result is a clean, intuitive shopping experience, built around Prolog's recognizable blue identity. Every detail is designed to feel familiar and tactile — from the structure of the site to the custom-made product imagery. The coffee bags were recreated from the ground up, inspired by the shelves in their café in Kødbyen, Vesterbro, Copenhagen.

To accompany the launch, we also created a short atmospheric film to set the tone. The piece was shot and produced in collaboration with longtime friends of the studio, Marius Bjerre-Petersen and Sebastian Stigsby.